Introduction : Customer experience management tools

The Indian Customer Experience (CX) market is surging after the pandemic. To close the gap between businesses and consumers, most companies are ramping up their online presence.

On the consumer’s side, non-voice interaction plays a crucial part in customer care while an excellent customer experience functions as a vital component in customer retention due to an inflow of users on various digital media.

Businesses are developing a digital presence in order to keep up with this trend, which is offering enormous growth potential for contemporary CX. Businesses require a unified CX platform that combines Customer Service, Analytics, and Marketing into a single dashboard to achieve specified business goals and build strong relationships with their consumers.

With a holistic customer experience management tools that combines technologies like AI, Big Data, and Analytics to help brands forge closer relationships with their customers and boost their lifetime value, Bangalore-based QuickMetrix is well-positioned in this market.

According to Surendra Baliga, Cofounder & Director of QuickMetrix, “We help brands connect better with their consumers across a spectrum of digital & social interaction channels. QuickMetrix software platform spans marketing analytics as well as customer engagement.

Thus, from the same software, a Marketing team can check for brand sentiment, how its campaigns are doing, benchmark via-s-vis its competition, engage with customers participating in campaigns and contests, funnel inbound leads etc.

While the Customer Care team tracks service requests from the first response all the way thru resolution to offer a seamless experience for brands’ customers.

Further, these transactions are aggregated to see the big picture: what product/service attributes are being talked about the most, what’s working well, what needs improvement.

Continual monitoring helps understand how the brand continues to evolve towards its Online image’s Pole star”

Customer experience management tools : Offering a Comprehensive Suite of Services

Founded in 2015, the company, with its SaaS-based platform, has worked with a myriad of well-renowned Fortune 500+ firms from Variety of sectors like BFSI (ranging from large Banks to Fintechs, Insurance companies etc) Retail & Consumers, Agencies, Energy Companies and Healthcare. The innovative platform has been designed and developed to promote the unified functioning of several processes like Marketing, Customer Experience, Online Reputation, Analytics, Ticketing System and Crisis Management.

The marketing teams may gather information to help with campaign planning, brand monitoring, influencer identification, and benchmarking against competitors. To increase customer satisfaction ratings, customer experience teams can interact with consumers, respond to their questions, spot patterns, and simplify processes. The sales teams can locate leads and other chances for interaction. The CRM teams can augment and enrich customer profiles.

We link businesses with their consumers through a variety of digital channels, use analytics and automation to improve business process efficiency and provide customers with a seamless experience.

The innovative platform has been designed and developed to promote the unified functioning of various processes like marketing, customer experience, CRM, analytics and automation.

Committed to creating value for its customers, QuickMetrix is growing in synch with its customers’ success.

From 2020, the company has grown by 100 percent. Besides its continued focus in India, we aim to reach more potential customers in Southeast Asia and the Middle East. We are already seeing inbound interest in QuickMetrix.